With the transition to the online space businesses are seeking out solutions for their digital marketing and Social Media platforms. It is not uncommon to come across a company that advertises themselves as digital marketing professionals that offer the world but then does not deliver on its promises. It is an unfortunate reality that not all digital marketing companies are as honest as we would like to believe.
When you recruit a digital marketing company for your business you put your trust into them. After all their adverts state they are the best in the industry! The truth of the matter is that there are digital marketing companies that make false or misleading promises around their products and services. Here is how to know if a digital marketing company is mis-selling their goods or services to you.
What is Digital Marketing?
Digital marketing utilises digital methods to promote your business, products and services. It allows businesses to effectively and efficiently improve their online presence whilst increasing sales, which ultimately grows their brand. Increased sales has the potential to grow a business significantly.
In order for digital marketing to be successful there needs to be a high level of knowledge when it comes to web development, SEO (search engine optimisation) Social Media and Google Ads. It is not expected that the average business owner will have an in-depth knowledge of all of these areas that make up digital marketing. Therefore they recruit a digital marketing agency to do so on their behalf.
Identifying Digital Mis-Sells
It is important to note that results from digital marketing don’t always occur overnight. With that said your business should be making money from digital marketing, not losing it. For example ads should triple the amount of money that was allocated for them. A digital marketing company may have mis-sold to you if they did any of the following things:
- Gave you the wrong information about their service
- The sales agent was pushy and made you feel uncomfortable
- Gave you the wrong advice about what service/ services would work best for your business
- Hidden fees you weren’t informed of
- Wrongly said you needed to pay for extra services to make the most out of their service
- Exaggerated what their service can do in comparison to other services
- Advertised that something as a sale price when it was never sold at full price
- Keeping important information about their service hidden or unclear
- You were promised results and received nothing
It is the responsibility of the digital marketing company to keep you informed, be in regular contact and clearly explain what everything means. They should not promise incredible results, which they are unable to deliver. A website that isn’t built to convert is a complete waste of time and money.
Claiming For Mis-Sold Digital Marketing
If any of the above points apply to your situation you could be entitled to claim compensation. If you think you may have fallen victim to a digital mis-sell you can contact our friendly team who will be happy to assist. Our aim is to claim back the money you paid for your digital marketing. We understand that it can be a horrible situation when you put your trust in a company and they don’t deliver on their promises. That is why we represent you and work hard to get back what you paid as well as compensation.