There are certain non negotiables when it comes to selecting a marketing agency for your business. With the leading key to success within the marketing industry being trust. After all, small business owners need to know that they can completely rely on a company to run their marketing before signing a contract.
There are certain red flags that stick out like a sore thumb once you have an understanding of what to look for in a trustworthy marketing team. From genuine case studies to focusing on your personal marketing goals. Here is a guide to ensure you are hiring a trustworthy marketing agency that is a good fit for your business.
They Lead By Example
One of the best ways to find out if a prospective content marketing agency will deliver on its promises is to see if they are utilising their own advice in regards to marketing strategies. Would you personally listen to an agency who shout about Social Media marketing from the rooftops whilst their Social Media platforms have been left abandoned.
With the majority of the world active on Social Media it comes as no surprise that peoples first port of call is a website and Social Media presence when researching a company. A quick Google of a company in the search engine can give you a quick insight into their validity. For example researching a digital marketing agency to figure out how well they market their own business displays the quality of their marketing services.
Seeing how well an agency markets their own company is a good indication of whether or not you can trust them enough to hire them to conduct your marketing campaigns. If they have driven their business to success they are much more likely to be able to do the same for yours.
They Have Successful Case Studies
A trustworthy marketing agency will show transparency with their client case studies for their online advertising efforts. Ideally some of their case studies will directly reflect some of the goals that you have for your personal marketing campaigns. This shows that the agency is capable of achieving your desired results.
Reputable agencies have built up strong relationships with their clients and should be able to provide you with written and visual testimonials to showcase this. A zoom meeting, cup of coffee or lunch can establish whether the agency will be a good fit for your business and is a great way to initiate a relationship based on trust.
They Are Transparent About Their In-House Services
Outsourcing services is not an ultimate deal breaker. It shows that an agency knows the strengths and weaknesses of their team members. There is no harm in asking a prospective agency which services are in-house and which are outsourced. If they are upfront about this element of their business it is a good indication that they are trustworthy and won’t attempt to pull the wool over your eyes.
They Are Focused On Your Long Term Success
There are many ‘agencies’ that are out to make a quick buck but don’t have the adequate skills to get the job done correctly. It can be pretty rough being treated like a paycheck as opposed to a client and digital partner. So with that said here is how you can tell whether an agency is striving for your long term success or will collect your cash and dash.
When an agency tells you exactly what they can achieve, it is a good thing. It may not be the miracle that you were after but it shows that they weren’t willing to lie to gain your business. If an agency is completely transparent about what they can and can’t do for you, it is a good sign that you can trust them. Being invested in your success rather than
At RTR Claims we are highly experienced within the marketing industry and can almost immediately identify whether a marketing agency is legitimate or not. We have assisted numerous clients in claiming against marketing agencies that mis-sold themselves to customers. It is incredibly important to identify factors that contribute towards a trustworthy agency.
From leading by example to showcasing genuine success stories, being transparent and focused on success. These are some of the main factors to consider when ensuring you are hiring a trustworthy marketing agency. If you would like any further information about the topic discussed above please feel free to send through an enquiry to our professional team.